Posts Tagged ‘Athletics’
Seth Berger on Building a Company from the Ground Up
April 6th, 2010
Here again some interesting video I found on YouTube about basketball shoes, basketball apparell.
I hope you’ll enjoy it!
Seth Berger is founder and former CEO of AND 1, a company specializing in basketball shoes and apparel. Started by Berger and several classmates while they were students at Wharton in the early 1990s, AND 1’s original product line featured t-shirts targeted at young basketball players; the company later expanded to offer a full line of apparel. Under Berger’s leadership, revenues increased from million in 1993 to more than 0 million in 2001. In 2005, Berger sold AND 1 to American Sporting Goods, a private footwear company based in Anaheim, Calif. Currently the head boys’ varsity basketball coach at the Westtown School in Westtown, Pa., Berger spoke with Knowledge@Wharton about what it takes to build a successful company.